Friends who have flown by company plane remark about how easy it is compared with commercial airline travel these days. There are no long security lines, you don’t have to limit yourself to 3 ounces of liquids in a one quart ziploc type bag, and you don’t have to remove your shoes. Even people that have Prepass on their boarding tickets remark that they still have to wait in very long lines at the airport. You can’t even count on getting through the prepass line in a reasonable length of time.
Which brings up the subject of the fractional jet ownership and personal plane management companies. There are a lot of folks who can make the leap from first class travel to flying privately…it is quite a leap in some cases financially. But imagine having a plane at your beck and call when you want to leave, not when it is convenient for the airlines to fit a flight where you want to go into your schedule. You can bring your mom, your dad, your dogs and cats and siblings as well as your immediate family all for the same price. No wonder businesses are grabbing up these hours so that not only can their people make it where they need to be, they can also hold meetings for four or forty depending on the plane that they have purchased hours on. There is no more downtime it seems when it comes to business travel. It certainly makes driving seem like it is a waste of time.
We know people that spend the winters in warm places and they just can’t take their dogs on commercial aircraft because they don’t want their dogs in the baggage area since they are too big to fit under the seat, or if they have more than two dogs. And you certainly don’t want to ship your dogs to Mexico or Florida like freight. So there are a lot of reasons to want to get to know more about private aircraft travel, the least of which is keeping the family together and the most of which is convenience and the opportunity to get something done while you are in the air.
Perhaps you remember an old Wendy’s commercial where the senior Clara asked “where’s the beef?” referencing the fact that some fast food restaurants had very little meat in their hamburgers. I have a friend that does bariatric marketing and he says that his hardest job is to explain that there are no guarantees. People think because it is the Internet and because you rank on the first page, you are guaranteed business. This just isn’t true.
A man who was in print ad sales that I knew said that if a page 3 ad in a newspaper for a product or company pulled in twice what it cost, then they couldn’t print enough pages to accommodate all the people that wanted to advertise in the magazine. The Internet is no different. It is just another tool to build a brand, attract interested prospects, connect with an individual to solve a problem. There still is competition from competing brands, messages that may or may not work, brand confidence, timing, and a host of other factors.
What we can guarantee is that there is traffic on most every results page. Some pages have more than others. The value is the demand or the traffic on those pages. Just as a billboard on a major interstate has more value than the same billboard out in the country on a two lane road. The billboard on the interstate delivers more value because it has more traffic.
With reference to the beef analogy, the value is traffic. You need to find the people that are looking for what you are selling. If you have the right message, at the right time, with the right offer, then that traffic has a chance of turning into business. So where’s the traffic you ask? Right now, most of it is on the first page of Google results. If that changes, then you have to adjust your strategy to go where the traffic is.
In the last 15 years, the phone book has become obsolete. Librarians no longer need to show people where to find reference materials. Newspapers are out of date before they are printed. Our need-it-now society has adopted the Internet as its medium of choice because it is immediate. You should be where people can find you. That’s where the beef is.
Buildings that are future-ready in terms of communications systems are more appealing to tenants and can help building managers retain old tenants and attract new ones. Businesses want to know that they can respond to changes in the marketplace faster than their competitors. This is especially true when it comes to an information network.
A structured cabling solution consists of a designed platform on which the information system is built. It can handle multiple data, voice, video and multimedia systems from any manufacturer both past and present. These include specialty cabling solutions such as those that are required by demanding applications like aerospace. In addition, Cat 5 and Cat 6 solutions built on copper infrastructure are reliable and exceed performance standards. Fiber Optic Solutions are also included in this category as one that is necessary for a future proof infrastructure. We also add low-voltage cabling to this list of must-haves for services such as CCTV and paging systems.
Structured cabling offers many advantages and benefits over other options. These include the ability to support future applications without the previously-needed system upgrade. Consistency is also another important advantage because having the same cables in an entire building means that problems are easier to identify and fix. Your tenants can also bring their preferred equipment into your building as a structured cabling solution will accommodate most vendors’ products. Tenants that want to move offices or floors will have the added advantage of not having any down time because network resources aren’t available.
Enterprise restructuring can be a headache but workflow disruptions and network downtime won’t be two of those headaches when structured cabling is present. The system is designed to accommodate frequent moves as well as changes and adds. When buildings consolidate their cabling systems into one entire system costs can be reduced overall especially over the life-time of the building as small changes need not be made to allow for new tenants and intra-building moves.
For most of us, our home is our biggest asset. For decades, home prices rose slowly and this provided people with a nest egg they could use to support themselves when they could no longer work. Then came the 80s and 90s and 00s and the price of real estate rose at a rate that was unsustainable. We all know what happened after that. Prices dropped. People’s nest eggs were wiped out. Homes were foreclosed on. Lives were ruined.
If you consider your home to be an asset, then you have to apply investment type thinking to your management of the asset. If you want a new kitchen, for example, you have to analyze the return on your investment. Not just the fact that you get to use a new, perfectly functional kitchen. Your kitchen will depreciate in value over time. So even if you put $50,000 into a new kitchen, this will not increase the value of your home by $50K. Over time, the kitchen will be worth less and less as it depreciates, or wears. That is, unless, the price of homes in your area is increasing by more than the kitchen depreciates. That’s where the calculus starts to get interesting. Check out the beautiful kitchens on this site about bath and kitchen remodeling Chicago. They cost a pretty penny when they were new, but they are worth less than their cost now. Five years out, a $50,000 kitchen remodel may only be worth $35,000 to the value of the home. Now, if the home was valued at $500,000 at the time of the remodel, and has been appreciating at 3% per year, then the home would be worth $579,000 in five years. The home has appreciated even though the kitchen’s cost has depreciated over time.
In an appreciating market, many things make sense financially. In a declining market, improvements like the above don’t make sense because you never really get your money out. Now if you can assign a value to enjoying the remodeling, then you can justify the expense. Just don’t expect to get dollar for dollar back on your investment over time. It just doesn’t work like that.
Almost every day, we get solicitations for SEO services for our business. I’m sure you are getting these as well. And while the inclination is to hang up or throw away or delete the information, there are very good reasons why you should consider SEO for your business’ website.
First, because SEO works. If you want consistent, endless, free traffic that the search engines are giving away for nothing, then you need to have someone really good SEO your site. It is the work that keeps on giving year after year. By good, we mean someone that provides value and a good ROI for their work, not a cheap offshore supplier that will promise you the moon for a couple of hundred bucks a month. You will be disappointed and waste a lot of time and money with cheap providers.
Second, SEO is something that your competition is doing. Why would you let your competition lay claim to all that potential business and not put up a fight? More and more business is being transacted on the web or emanates from an online relationship that begins with a search. By letting your competition have all that traffic, you are giving them the keys to the free traffic kingdom.
Third, SEO isn’t going anywhere. As long as there are algorithms that decide how to rank company sites, there will be efforts made to gain the most traffic by ranking the highest. The search engines are refining their models all the time and a good SEO will keep your site moving up in rankings, and once there, keep the site at the top despite these changes. Hoping that something will change and you can keep your marketing dollars in your pocket won’t help, and it can certainly hurt your company’s chances of profiting in the future.
Did you know that you could be losing out on traffic and revenue for your business? Everyone talks about being on page one of results, but what does being on page one translate to?
If a search has 500 searches per month, if you are on page 3 you might be getting 1 click. Page 2, maybe a handful. If you are on page one, you could be getting from 50 to 300 clicks per month. What would that many more clicks mean in revenue to your business?
What it means to any business could be hundreds of thousands of dollars in revenue a year…for some businesses…millions. For your business…ask yourself what a new customer is worth.
Chicago SEO Pros has just launched a new website. Check it out at chicagoseopros.allrss.com. There you will find a wealth of information that will help you decide if you can afford to leave business on the table for your competitors to take. For more information on search engine optimization, check this out.
Sprayfoaminsulation-Chicago.com has just unveiled a new web page which explains in great detail how costs for spray foam insulation are calculated for your next home project. Check out the information that is contained on that page to learn:
The differences between open and closed cell foam insulation
The different uses for each type of foam
The difficulty in applying each type of foam
The relative cost differences
Check out this Wikipedia article for more information on polyurethane foam: